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Discover crazy-focused motivation!

Why it matters: A highly motivated dog is faster, more driven and more focused – and ultimately more successful.

The sticking point: Some dogs struggle to feel enthused about training, preferring to run off and do their own thing or even just lie down and watch others do the hard work.

The solution: Getting your dog excited is the key to discovering crazy-focused motivation – and the best way to do that is with the perfect toy. For food-obsessed pups, we created clever training aids like The Clam and our Food Bags. Our real fur tug toys which spark the innate hunting instinct and our tug-friendly Frisbee are proven to get tails wagging, too.


Scroll down to shop our top crazy-focused motivators. 

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  • The Clam

    $28.95

    The Clam is an innovative treat-dispensing toy that makes training a whole lot more rewarding for you and your food-motivated dog! This pocket-size...

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  • Rabbit Skin Pocket Squeaker

    $27.95

    Description If there's one thing that's almost guaranteed to grab a dog's attention, it's the combination of real fur and a squeaker! Featuring ...

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  • Crazy Thing Bungee Tug

    $27.95

    Dogs will love shaking, tugging, biting and generally going nuts with this exceptionally entertaining tug toy! Offering hours of interactive fun, ...

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  • Bungee Food Bag

    $27.95

    The Bungee Food Bag is ideal for putting a spring in the step of food-driven dogs.  If your dog is motivated by food but needs a little encouragem...

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  • Faux Fur Pocket Squeaky

    $24.95

    This versatile toy has the added benefit of a squeaker, providing that little bit of extra encouragement to dogs who need it.  Strong, durable an...

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  • Frisbee

    from $20.95

    They'll catch it, fetch it, tug it and then … do it all over and over again! If your dog is a sucker for catching and fetching, this awesome fabric...

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  • Power Clam

    $35.95

    We’ve taken our most popular ever toy, The Clam, to the next level… Say hello to The Power Clam! The magical training powers of The Clam have been ...

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