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Who are Tug-E-Nuff & How We Can Help You...

It started with a collie called Indy…

Tug-E-Nuff is a family-run dog toy brand that’s on a mission to enrich the relationship humans and dogs share using the Power of Play. 

These days, we’re known across the UK, US and Europe for our quality range of interactive training toys for dogs of all breeds and backgrounds — each designed by our co–founders (and mum-and-son team) Danny and Teresa Rouse.

But Tug-E-Nuff started back in 2009 with a single toy for a special collie called Indy.

“Indy was one of our family dogs who was obsessed with food and had a few training and behavioural issues. I knew playing tug could help - but first I had to get her interested in training toys,” says Teresa, who has decades of dog training experience. 

“I came up with the idea for the Food Bag tuggy, which worked like a charm. Before I knew it, friends wanted one for their dogs, too, and Tug-E-Nuff was born.” 

#1 in the world for tug toys

Since Indy fell in love with the Food Bag tug, Tug-E-Nuff has evolved into much more than just another business selling dog toys.

We’re now the world’s #1 tug toy brand exclusively for dogs — and we’re proud to have built a global community of trainers and owners who bring change, enrichment and positivity to dogs' lives through the Power of Play.

Every Tug-E-Nuff toy is designed by our experts to help owners have more fun, as well as solve behaviour and training issues - from nervousness and a lack of confidence, to poor recall and a lack of drive.

The range is proven to get results and is backed up by thousands of verified five-star reviews. 

Our team of dog-mad experts goes above and beyond to provide expert advice and deliver amazing customer service. We’re also committed to sustainability and to using responsibly-sourced, quality materials.

Now you know all about us — let’s talk about how we can help you


Overcome training and behaviour problems, improve your bond and achieve amazing results – all while having loads of fun with a Tug-E-Nuff training toy.

Buy with confidence thanks to our 45 day Tug It + Love It Guarantee and our thousands of verified five-star reviews.


Not sure which tug toy is for you? Struggling with a training issue? Want to learn more about the Power of Play? 

Our free resources are here to help. Our Power of Play online course is a great way to boost your knowledge, taking our 3-minute Play Pawsonality Quiz will give you a personalised play plan (including toy recommendations) and our blog is packed with tips, tricks and expert advice on a range of training issues from improving recall to tackling shyness.


Our dedicated (and dog-mad) team is on hand on the phone, by email, on chat or via our social channels. We’re happy to help with your training issues and answer your toy questions (we also love receiving pics of your doggos enjoying their Tug-E-Nuff toys!)




Want to stay up to speed on brand new content, product launches and giveaways? Want to watch videos and see pics of our toys in action? Our social channels are the place to be…