Meet the Tug-E-Nuff family
Tug-E-Nuff is built on relationships. Over 2,000 dog trainers partner with and recommend us. Thousands of customers and their dogs play with our toys every day. And our team makes it all happen. Together, they’re the Tug-E-Nuff family.
Teresa Rouse
Role: Founder
Their dog(s): Beam, Supa, Halo and Trio
Favourite toy: Sheepskin Bungee Chaser
Teresa founded Tug-E-Nuff in 2009, when her dog Indy’s disinterest in toys was making training tricky. With decades of experience in agility and dog training, Teresa knew that play held the key to motivation.
Teresa created a toy to teach and motivate Indy to want to play tug. Other people started to notice the reaction Indy was having to the toy and wanted toys to help their own dogs. That moment inspired a mission: to create toys that bring out every dog’s natural drive to play, learn, and connect.
So Teresa began making different toys for different dogs and different needs - and the rest as they say is history!
Danny Nelis-Rouse
Role: Managing Director
Their dog(s): Tiddly and Bob
Favourite toy: Fauxtastic PowerBall Bungee
Danny has spent more than a decade working directly with dog owners and collaborating with professional trainers worldwide. As Managing Director, he has a deep understanding of the everyday challenges dogs and their humans face.
His mission is to help people harness The Power of Play to build stronger bonds, boost confidence, and make training more fun for everyone.
Danny still answers the customer service line and attends dog events worldwide to meet both owners and professionals in person. It’s important to him that Tug-E-Nuff continues to listen and respond to what people want and need - just as his mum did when the business began.
Chris Nelis-Rouse
Role: Head of E-Commerce
Their dog(s): Tiddly and Bob
Favourite toy: BOB
Chris is Danny’s husband and he’s been an active part of Tug-E-Nuff for many years - you may have met him at the many dog events Tug-E-Nuff attends.
Chris is always bursting with novel ideas and he loves using tech to make things easier for customers. After years of running his own successful online business, he joined Tug-E-Nuff full-time as Head of E-Commerce in 2025.
He specialises in thinking outside of the box and making the tech make sense. His skills and passion help us develop smarter tools and smoother systems to help more owners discover and enjoy The Power of Play.
Chelsea Anne Lee
Role: Dog Trainer & Play Expert
Their dog(s): Tide, Kit, Nero, Kaiser, Kai
Favourite toy: Pocket PowerBall Bungee
Chelsea has been a part of the Tug-E-Nuff team since 2016. She competes nationally in agility and dryland sled dog racing and shares her life with 8 dogs - all of which are high drive breeds.
Chelsea is a dog trainer at Canis Concept and our resident play expert - you may have seen her face in our games videos and The Power of Play course. She’s studied play in dogs extensively and she loves making training more enjoyable - making it easier to get the results you desire.
Her years managing our customer service - combined with her experience as a hands-on trainer - give her a rare perspective on what dogs love and what owners need.
Why Play Is Essential for Happiness & Good Behaviour
Is play really that important for your dog? Absolutely.
In this episode of Positive Playtime Podcast, Danny is joined by founder Teresa and long-time team member Chelsea (now of Canis Concept) to explore how play shapes happier, healthier, and better-behaved dogs.
